Nothing about your sales process is simple or predictable, except that each year the target gets bigger. Achieving this audacious goal requires more than just hope that your top performers can save the day, but the ability to effectively prepare and motivate the entire team to sell more.

At the same time, the selling environment has evolved and reps have only minutes to demonstrate value. Customers today believe that only 36% of their meetings with sales reps are valuable and live up to their expectations.

Do you know what your reps say to clients? Have your sales enablement programs failed to improve performance?

You are in need of sales transformation if:

1.  Reps are inundated with information and unable to execute your strategy

2.  Sales training programs aren’t delivering the results you desire

3.  Management lacks insight into rep capabilities to provide targeted sales coaching.

But changing sales behavior is difficult. And, if you understand why change is hard in the first place, it can be a lot easier to manage. Success requires approaching the problem in a new way.

Learn why traditional approaches are rarely effective in Qstream's Sales Proficiency webinar, where sales expert Nancy Nardin of Smart Selling Tools and Mike D’Angelo, Sales Director at Qstream, discuss the notion of sales proficiency as competitive differentiator and its impact on sales goals, from shortening sales cycles, lowering risks such as deal slippage or non-compliance, and to reducing the cost of sales rep turnover.