Pharma professionals’ access to health care providers is dwindling by the day. So it’s more critical than ever that they find new ways to create value. Sounds simple—right!? Of course it isn’t. A great relationship and excellent product knowledge doesn’t earn time in front of the doctor like they used to. So, how can we bridge the gap between health care professionals and pharma professionals to ensure that pharma moves from accepted to needed?
In a separate survey of 971 pharma execs by eyeforpharma, eighty-five percent of pharma executives say that focusing on the patient is key to future profitability for their company. Pharma professionals need to engage health care professionals, understand the challenges they face, and take a consultative approach to help them create optimal patient outcomes.
This requires a shift in thinking. And, it’s going to take a trailblazer to help pharma make this shift – from focusing on the shareholder to focusing on the patient.
Our partners at EngageRx are up to the task. Based on revolutionary research and innovative thinking, EngageRx is on a mission to help pharma professionals engage health care professionals by delivering more value based on their common need to improve patient outcomes.
We spoke with EngageRx author Jill Donahue about their solution. She told us: “It’s time to turn the tide in pharma. Companies have started talking about the need to be patient focused but their people are left wondering – ‘what does that mean to me?’ I believe that being patient focused and being profitable are not incompatible. They are inseparable!”
Her company’s 15-module, mobile learning program powered by Qstream teaches pharma professionals how to become trusted, valued partners to healthcare providers and gives them a system of what to say and do to change health care behavior. In the end, pharma professionals feel confident that they can make a difference;and proud that what they do matters. It energizes and empowers them to make their company’s patient-focused intentions work.
We are thrilled to assist her on the mission by providing the platform for her life-changing content. Qstream’s mobile platform offers a powerfully simple, effective and engaging way to teach and reinforce the ideas essential to behavior change. (Not to mention that it’s clinically proven to increase retention.)
This month, EngageRx is reaching out to their social networks, inspiring the best in pharma with a new campaign called #servedifferent. Watch the one-minute video and read Jill’s blog to learn how EngageRx is walking the talk to transform the pharma industry.
